LEADING FACEBOOK & MOBILE GAME DEVELOPER
CAESARS INTERACTIVE ENTERTAINMENT TEAMS WITH ELVIS PRESLEY ENTERPRISES FOR EXCLUSIVE ELVIS GAME CONTENT
“The King” Makes His Debut on Buffalo Studios BINGO Blitz franchise with
Elvis Backstage BINGO Room
SANTA MONICA (August 9, 2013) – Caesars Interactive Entertainment (CIE) and Elvis Presley Enterprises launched their first exclusive Elvis bingo room, Elvis Backstage, on Buffalo Studios’ BINGO Blitz on Facebook, mobile, and tablets (www.bingoblitz.com/Elvis).
CIE and its Playtika social games division will roll out its first use of the exclusive social and mobile games license from Elvis Presley Enterprises on one of the industry’s most popular bingo games, BINGO Blitz.
BINGO Blitz features arcade-style bingo gameplay. In this colorful and animated real-time game, players use Power Ups, Coins, and Experience Points to achieve bingos and complete the many in-game goals. Choose from an array of Bingo Rooms including the ALL NEW Elvis themed room and compete both solo and in teams to unlock all of the Collection Items and Bingo Rooms.
The new Elvis Backstage Room features custom Elvis room art, collectible items, daubers, as well as “The King” himself calling the bingo balls. Other fun features include Elvis trivia facts, Facebook photo Wall art, and an Elvis Backstage scene that players build while completing the room.
“Buffalo Studios is excited to team up with Elvis Presley Enterprises to offer BINGO Blitz players one of the world’s most recognizable and entertaining brands in Elvis Presley,” said Salim Mitha, VP of Marketing at Buffalo Studios. “We look forward to bringing our bingo spin to The King.”
With over 200 licensees worldwide, EPE works diligently with dynamic, creative and respected companies in a wide variety of licensing categories including the ever expanding digital landscape. EPE’s Licensing Division is charged with the responsibility of protecting and preserving the integrity of Elvis Presley and accomplishes this through the pursuit of the right commercial opportunities that fit with the company’s financial strategies while maintaining desired branding and positioning for the Elvis brand.
“Elvis Presley Enterprises is pleased to partner with Buffalo Studios to bring the power of the Elvis brand to Buffalo Studios’ popular social and mobile game, BINGO Blitz. Elvis fans and BINGO Blitz fans and worldwide, including over 8 million Elvis Facebook fans, will now be able to play in the first-ever Elvis-themed room, ‘Elvis Backstage’” stated Susan Meek, Vice President of Worldwide Licensing, Elvis Presley Enterprises.
The Elvis Backstage Room debuts on August 9th and compliments more than 30 other global specialty and slot rooms on BINGO Blitz, presently available on Apple iPhone and iPad, Kindle Fire, Android mobile phone and tablet devices in addition to on Facebook. It is the first gaming collaboration as part of an overall partnership between Caesars Interactive Entertainment and CORE Media Group.
About Caesars Interactive Entertainment, Inc.
Caesars Interactive Entertainment, Inc. (CIE) was formed in 2009 and is one of the world’s leading interactive social and mobile casino-themed game providers. CIE also owns the World Series of Poker, the largest and most prestigious poker tournament in the world, as well as Playtika and Buffalo Studios, two social games developers with popular titles that include Slotomania, Slotomania Adventures, Caesars Casino, BINGO Blitz and Bingo Rush. CIE also licenses its brands in legal real money gaming jurisdictions including the United Kingdom, France, and Italy. CIE is actively pursuing further expansion and acquisitions to build upon its capabilities and product portfolio, and plans to launch real-money online gaming in Nevada and New Jersey. CIE is majority owned by Caesars Entertainment Corporation, the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. Caesars’ resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For additional information regarding CIE, please visit: www.caesarsinteractive.com.
About Buffalo Studios
Buffalo Studios, a wholly owned division of Caesars Interactive Entertainment, is a Santa Monica, CA-based social & mobile gaming studio. Buffalo’s flagship game, BINGO Blitz (www.bingoblitz.com) is the most popular Bingo game on Facebook, iPhone, iPad, Android phones & tablets, and Amazon Kindle Fire devices with over four million monthly players, 1.5 million daily players, and over 30 million lifetime players. Both Facebook and Inside Social Games recognized it as a Top 10 Facebook Game in 2011.
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE), a division of CORE Media Group, Inc., is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com.
Salim Mitha, Buffalo Studios